AI is everywhere.Knowing what's worth building is the hard part.
We're three founders from a fast-scaling tech company. We built AI systems that drove millions in revenue and replaced entire manual workflows.
We saw what worked, what didn't, and cracked the formula. That's weframe.
Omid Woror
LinkedInCo-founder & CEO
Product and engineering lead. Designs and builds systems end-to-end, from architecture to interface, so the team it's built for actually uses it. Focused on the gap between what AI can do and what's worth doing.
George Bier
LinkedInCo-founder
Retention and revenue specialist. Years scaling teams and replacing manual workflows with systems that maximise what you earn from every customer. Knows where the money leaks and how to stop it.
Levi Freud
LinkedInCo-founder
Commercial and growth lead. Only builds what moves the business. Holds every project to a number, never overcomplicates, and won't waste your time or ours. If there's no clear outcome, it doesn't get built.
Outcomes first.
We define the number we're moving before we write a line of code.
Inside the business.
We sit with the team. The system fits how they actually work, not how a template says they should.
Honest or nothing.
If we don't think we can move the number, we'll tell you. No project for the sake of the project.
We build when we know it'll work. We say no when it won't.