AI is everywhere.Knowing what's worth building is the hard part.
We come from the founders' team of a fast-scaling tech company, where we built AI systems that replaced entire manual workflows and were measured on the revenue they brought in.
We saw what worked, what didn't, and what it costs when nobody asks the right questions first.
Founders
Levi Freud
LinkedInCo-Founder & Commercial Lead
Sits between the client and the engineering team. Agrees the KPIs a project has to move before anyone starts building, then holds the build to them. If a feature doesn't serve one of them, he'll argue it out of scope.
Omid Woror
LinkedInCo-Founder & Tech Lead
Runs our engineering team in London. Sets the architecture and reviews everything that ships to make sure it's scalable and compliant. He won't hand over a system he wouldn't be happy to still be running in three years.
George Bier
LinkedInCo-Founder & Operations Lead
Embeds himself in the business from the start and stays there after delivery. Makes sure the team is using the system properly, getting the benefit they were promised, and that the partnership is still working.
Our principles
Outcomes first.
We define the number we're moving before we write a line of code.
Inside the business.
We sit with the team. The system fits how they actually work, not how a template says they should.
Honest or nothing.
If we don't think we can move the number, we'll tell you. No project for the sake of the project.
We build when we know it'll work. We say no when it won't.